WARNING: This trailer pertains to a Quentin Tarantino film. That is to say, it’s not for the squeamish.

It is a marketer’s job to make a product appealing, to cultivate an appetite for what they’re selling.

This leads me to some questions…

  1. What appetite is this trailer cultivating?
  2. If they want you to want this movie, what is it they are hoping you will want at the end of this preview?
  3. Does the preview achieve their objective? Do you want to see more?
  4. Or does this preview make you less likely to buy a ticket?

Now of course, all of these questions are about the trailer… not the finished film. That raises other questions:

  1. Do you suppose there is a chance that the film itself will be meaningful? Admirable? Honorable?
  2. If it is those things, does that mean this trailer was false advertising?
  3. Is it possible that a film can be honorable while its marketing isn’t?


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